The sky has no limit for AFDA alumna & author Jo Watson

Feb 22, 2024 | Alumni, News

Travellers aboard Lift flight GE131 from Johannesburg to Cape Town were treated to a surprise sky-high book launch of AFDA alumna and author Jo Watson’s latest work, Love at First Flight.

Jonathan Ball Publishers and Lift collaborated to arrange the launch in the spirit of the month of love, as Watson’s new book aptly involves the story of an air traffic controller who meets a pilot, culminating in a fake dating pact, with their communications resulting in the unexpected.

Jo is an award-winning author of over ten books, with her book, Love To Hate You becoming an overnight bestseller, reaching #9 on the Amazon UK charts. To date, her stories have accumulated more than 60 million reads on the platform with over 119,000 followers.

“We’re proud to celebrate our local talent, so when we were approached to launch a book with Jo at 36 000ft, our immediate response was ‘let’s do it!’. Providing a platform to Jo, an award-winning South African author, was only a pleasure, as we continue to collaborate and support SA artists and creatives. We’re passionate about uplifting local talent where we can, as well as providing our travellers with an elevated experience, which they have come to know and love Lift for,” says Jonathan Ayache, Lift CEO.

Jo graduated from AFDA with an honours degree in Motion Medium Picture in 2002 and has also worked as a scriptwriter, director, producer, and copywriter before deciding to publish her stories. Her stories have been translated into seven different languages.


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