In the Netflix romantic comedy Semi-Soeter, released on 20 June 2025, AFDA CEO and alumna Diaan Lawrenson lights up the screen as Chadrie Snyman, the sharp-witted wife of rival ad executive Joubert, portrayed by Neels van Jaarsveld. As part of a competitive power couple going head-to-head with protagonists Jaci (Anel Alexander) and JP (Nico Panagio) in a high-stakes advertising pitch, Chadrie injects tension, humour, and a splash of drama into the unfolding story.
As the CEO of AFDA, Diaan continues to maintain a foot in the industry she helps shape. Her decision to stay active in acting is not only driven by passion but by purpose.
“Staying active in the industry isn’t just about keeping my passion alive, it’s about staying connected to the evolving landscape our students are stepping into. If I expect them to be bold, relevant, and future-ready, I have to be too. And working on Semi-Soeter was such fun and filled with the kind of creative energy that reminds me why I fell in love with storytelling in the first place.” says Diaan.
Her ability to balance executive leadership with creative practice shows her belief in leading by example. Her industry presence ensures that AFDA’s curriculum and direction remain aligned with the latest trends, technologies, and professional demands, ultimately benefiting the students she serves.
As both a creative and a leader, she continues to bridge the gap between education and industry, bringing real-world relevance to her role as AFDA CEO. Her presence in front of the camera not only inspires the next generation of storytellers but also reinforces AFDA’s mission to shape graduates who are industry-ready and future-focused.