The post-production work on Will Smith and Big Sean’s new music video, Beautiful Scars was crafted by the local post-production and VFX company, The Refinery, who’s CEO is AFDA alumnus Alastair Orr. The video showcases South Africa’s rising impact on the global film and music scene, placing the country’s post-production talent and expertise centre stage and is proof that South African talent can deliver Hollywood-calibre work.
The Refinery were originally brought on to create behind-the-scenes content but soon found itself entrusted with the full post requirements of the video, directed by Bad Boys 3 & 4 filmmakers Adil El Arbi and Bilall Fallah. “This started like most good stories: unexpectedly,” says AFDA alumnus and CEO of The Refinery, Alastair Orr. The Refinery have worked hard to build a reputation for slick, high-quality post-production in South Africa. What they did not realise was that their reputation had travelled to Westbrook, Will Smith’s company. “When they reached out, we knew something special was in the works.” says Alastair. The synergy between teams was instant. “Everyone involved wanted to create something memorable. We didn’t take this on just because of the name attached. We said yes because the project felt alive – because the people behind it cared as much as we do.” says Alastair.
The video is inspired by the Japanese art of Kintsugi – the art of embracing imperfections and making them beautiful – the video blends sleek, modern tech with grainy, nostalgic VHS aesthetics to craft a visually stunning narrative. The video was shot using cutting-edge LED volume technology, the same groundbreaking approach used in The Mandalorian. Unlike traditional green screens, LED volumes allow actors to interact with real-time digital environments, creating a seamless, immersive experience. “It’s an incredible tool but it comes with challenges. Unlike green screens where adjustments can be made in post, LED volumes capture everything as-is. That forced us to innovate and problem-solve in creative ways and our VFX team, led by Rory Mark and Eddie Addenhall, absolutely nailed it.” says Alastair.
Alastair handled the editing, Liam Traynor managed the colour grade, and Charles Singleton crafted the sound design and mix. Post-producers Ariye Mahdeb kept the workflow seamless, while Simone Fanti ensured all VFX shots were delivered on time. Alastair says that when companies take a chance on South Africa, they’re not taking a risk. “They’re investing in a team that can produce work that stands shoulder-to-shoulder with the best in the world.” As Beautiful Scars gains international recognition, The Refinery is poised to take on even more global projects, further cementing South Africa’s reputation as a powerhouse in film and television post-production.