Not only will students be taught the rich diversities of theories surrounding business innovation, they will also learn how these contribute to the development of business models that make use of exponential technologies. During this learning process, students will develop the concepts necessary to develop their own innovative business models that can exploit the analogue-to-digital value gap through technological innovation opportunities. They will also be provided with knowledge of the context of business practices in the creative industries, and the role of the creative industries within society at large, with the intent to inform the potential business opportunities they wish to explore.
Concepts explored in Ideation Studies will be realized through students’ Discipline Studies where students apply their discipline skills of choice in syndicate groups around a proposed business venture. They research the required discipline skills to enable the innovative business model in the most cost effective and productive manner.
Driven by the need for critical thinking, collaboration and investing in the world, as well as by the importance of developing rewarding careers and a sense of personal fulfilment, students will lead their own learning in these key 21st century skills required to develop their innovative businesses in productive teams.
Business Model Studies
Here, students are given the opportunity to systematically apply the concepts and theories explored in Ideation Studies, the goals they have set for themselves in Contextual Studies, as well as their chosen discipline, in order to realize a new entrepreneurial venture. They will develop the idea of their business concept, research and test it, activate their business model for market feedback, and then reflect on this feedback, adapting their model in order to prepare for its launch into the real world. This project-led approach to learning allows students to develop a meaningful and productive relationship with the acquisition of new knowledge. Their project is assessed through the student’s performance in Ideation Studies and their navigation of contextual issues during the business development process.
The project process culminates in Reflection Studies, guiding students to critically reflect on their experiential project-led learning as the means to evolve their business. Here, students are encouraged to link their theoretical learning and the application of their discipline to the creation of their business, mapping their growth, and deciding how what they have learned will inform their career development, their investment in the world, and their own personal fulfilment.