Online session information:
Join us for this insightful masterclass hosted by AFDA Johannesburg Dean Jane Anne Raath
๐ 25 March 2026
โฐ 16:30 – 17:30
๐: Online via Zoom
RSVP: https://forms.gle/6kTShvLKW4Uxg3gP8
Deepfake Masterclass: Join Jane-Anne Raath
Dean of the AFDA Johannesburg Campus
Filmmaker | Educator | Entertainment Lawyer
Jane-Anne is a leading South African voice on deepfakes, image rights, and the law in the creative economy. Drawing on original Masters research into deepfakes and South African law, as well as practical experience with creators, film and media, Jane-Anne translates complex legal principles into powerful tools for filmmakers, performers, influencers, and creative entrepreneurs.
In this focused masterclass, Jane-Anne opens up the real-world implications of AI and image manipulation, how your face, voice, and persona become assets, how they can be misused, and what the South African legal landscape offers in terms of protection, risk, and opportunity.
This is not abstract legal theory. This is live, current, and directly connected to the way content is being created, distributed, and monetised in South Africaโs creative industries.
In this Masterclass, Jane-Anne will unpack:
What deepfakes are and how they are already shaping media, politics, and entertainment in South Africa.
How South African law currently protects identity, personality, and image rights โ and where the gaps are.
The economics of your image in the creative economy: performers, influencers, filmmakers, and brands.
Practical contract and consent clauses to protect your image and future AI uses of your likeness.
What to do if your image is misused or you become the subject of a deepfake.
How to position yourself as a creative professional who understands and leverages image rights strategically.
Who Should Attend:
Film, television, and performance students
Emerging and established actors, presenters, and influencers
Content creators, directors, and producers
Brand, marketing, and social media professionals
AFDA students, alumni, and industry professionals who want to future-proof their careers in an AI-driven landscape
Why This Masterclass Matters
Jane-Anneโs perspective sits at the intersection of law, creativity, and the rapidly evolving technologies transforming how stories and identities circulate. This masterclass offers direct access to the thinking behind how image rights, deepfakes, and AI will shape careers, contracts, and creative power in South Africaโs screen and media industries.
โ Free
โ Once-off
โ Exclusive
โ Future-facing legal and industry insight
โ Career- and reputation-focused
This masterclass will not be repeated.