At AFDA, we recognise the need for a unique education for careers in the creative economy. In 2015 we announced the AFDA School of Business Innovation & Technology; a new stream addressing the rapid changes in business and technology and that will better prepare graduates for opportunities of the future.
The School of Business Innovation & Technology is designed to train young creatives, entrepreneurs and technology-savvy graduates to deal with disruptive opportunities that will continue to change the way we do business and perceive opportunity in the world today.
All of AFDA’s programmes integrate with each other at various points in the curriculum. Please contact your nearest campus to book a consultation with the Head of School, BCom lecturer or a member of the recruitment team to discuss the details of the curriculum.
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Please go to RECOGNISED PRIOR LEARNING to learn more.
Like the Bachelor of Arts degree at AFDA, the core course modules for The AFDA School of Business Innovation and Technology's BCom and BCT degrees are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects, team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner.
There are five disciplines (areas of specialisation) in the BCom degree. From second year, the student will pursue two disciplines according to their aptitude and by third year, the student would major in one of those disciplines:
1st Year is about identifying a dissipating value in an existing product and develop a business concept around monetising it. e.g. Film Archive or Talent Management and Exhibition system.
2nd Year is about online streaming platforms and monetizing immersive experiences using Virtual Reality in entertainment events.
3rd Year involves integration with all schools at AFDA around the Experimental and Graduation Festival events and identifying value opportunities for capitalising on the value of the products leading up to and/or for the festival event.
Download the prospectus from the link provided on this page.
Our BCom degree has a number of elements that are similar to a traditional commerce degree in order to ensure its underlying credibility. However it is unique in that it focuses on (not exclusively) the creative economy. These include entertainment & leisure, communication & media and arts & culture. These industries in turn, converge with a large number of diverse industries & sectors often referred to as the “Internet of Things”.
The AFDA School of Business and Innovation pedagogic approach utilises a number of highly successful and progressive learning strategies which include:
All companies in the new economy will be looking for people ready to face the revolution with imagination, creativity and innovation. But more importantly, the BCom is designed to encourage graduates to create their own products, services, technology and companies.
"The days of companies with names like General Electric, General Mills and General Motors are over. The money on the table is like krill: a billion little entrepreneurial opportunities that can be discovered and exploited by smart creative people." - Cory Doctorow
The Bachelor of Commerce degree is a 3 year full-time course which will run alongside AFDA’s other undergraduate degrees.
The Bachelor of Commerce in Business Innovation & Entrepreneurship (BCom) has an outcomes-based learning process and assessments. There are no written exams.
Study this course at these campuses
Johannesburg, Cape Town
3 years, Full Time2020 FEES request information apply now
To graduate with an accredited and registered degree or higher certificate
To be part of an internationally recognized education institution
To be empowered with competitive, professional and innovative skills
To become part of a network of highly talented artists, entrepreneurs & practitioners
To contribute to nation-building by growing the creative economy