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Undergraduate Bachelor of Commerce

3-year full-time | NQF Level 7 | SAQA ID 94705

Overview: BCom in Business Innovation


The BCom in Business Innovation at AFDA is an project-based degree designed to future-proof, stimulate and build capacity in students to drive digital transformation and advancement in the South African and African markets to compete globally. The degree focuses on business start-up theories and models that can meaningfully apply to and create tech-based projects. BCom students apply market research and entrepreneurial strategies to real digital outcomes for testing and greater probability of release to the marketplace. 

The tech-focused outcomes allow students to collaborate in a team to realise their businesses through tech prototyping and exploration of new technologies with more immersive experience content such as Augmented Reality, Mixed Reality and Virtual Reality. Each students role in the business relates to their chosen discipline and they work together to develop, research and prepare to launch a business start-up to be tested and monetised.

The tech-focus in the AFDA School of Business Innovation & Technology considers the necessity for students to learn coding techniques as well as Augmented Reality, Mixed Reality and Virtual Reality amongst other technologies. Research shows that Virtual Reality (VR) and Augmented Reality (AR) will become the computing platforms of the future (Goldman & Sachs 2016). VR and AR are changing how we design, create, and experience everything from retail, to architecture, health industries, engineering, education and entertainment. Global venture capital has invested $3.5 billion in VR and AR in the last two years and research shows that $30 billion will be invested in VR & AR by 2020 because VR & AR are destined to replace the future of computing, as these technologies begin to disrupt the PC and smartphone as they evolve towards smart glasses. This exponential leap towards immersive computing will affect all spheres of commerce (Goldman & Sachs 2016; Scoble & Israel 2017). Globally the VR and AR market will be worth $215 billion by 2021 (statista.com). 

There are many benefits to this in that the integration of entrepreneurship and technology located in the two business hubs (AFDA Johannesburg and Cape Town campuses) will create many opportunities for students through collaboration, resources and deeper learning opportunities for your benefit. This differentiates the AFDA BCom degree to any other business or IT degree programmes available and adds more value for our current and future students doing this qualification. 


Goldman Sachs. 2016. Profile in Innovation, Virtual and Augmented Reality, Understanding the Race for the Next Computing Platform. Equity Research. The Goldman Sachs Group, Inc. [Available at: https://www.goldmansachs.com/insights/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf. Last Accessed: 1 October 2018]
Scoble, R & Israel, S. 2017. The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. Brewster Press. Kindle Edition
Statista.com. 2019. Forecast augmented (AR) and virtual reality (VR) market size worldwide from 2016 to 2023 (in billion U.S. dollars). [Available at: https://www.statista.com/statistics/591181/global-augmented-virtual-reality-market-size/. Last Accessed: 20 September 2019.]


  • National Senior Certificate (South African Grade 12 / Matric) with endorsement for entry into a Bachelor’s degree.
  • You may enter an AFDA Undergraduate degree if you have successfully completed an AFDA Higher Certificate course.
  • The National Skills Certificate / National Certificate (Vocational) (NCV) on NQF level 4 with 3 fundamental subjects (incl English) above 60% and 4 vocational subjects above 70%.
  • A technical N5 certificate with 4 subjects passed on N5 level incl Maths and English.
  • The ACE School of Tomorrow (Accelerated Christian Education) on an achievement level similar to matric exemption.
  • If you don’t have matric exemption but have passed the first year of an accredited programme on NQF 6 or 7 (first year of a diploma or degree).
  • Should you not have any of the above, you may be able to qualify to complete and pass the AFDA Entrance Exam – go to Entry Requirements to read more or contact your nearest AFDA campus to find out more.
  • If you do not have matric exemption, but are 23 years or older, you can apply for exemption to study a degree at AFDA with HESA. See their website > Alternatively you can do the Entrance Exam – go to Entry Requirements to read more.
  • Please contact your nearest AFDA campus to find out more.


Please go to Requirements to read more or contact: international@afda.co.za


Please go to RECOGNISED PRIOR LEARNING to learn more.

Core Course

Like the Bachelor of Arts degree at AFDA, the core course modules for The AFDA School of Business Innovation and Technology's BCom degree are a unique and progressive approach to deal with the vast expanse of knowledge and theories that are accessible today. More importantly, it is an approach to learning that is designed to stimulate innovative, conceptual and perceptual thinking; in doing so, allowing students to model and align existing knowledge to their integrated production outcomes. Shared production projects, team-based outcomes and evaluation act as the ’glue’ between various degrees and disciplines. Students from various disciplines integrate and share creativity and innovation in a networked, concrete, outcomes-based manner.

Core course runs over the 3 years in the BCom and includes the following 5 components:
  1. Assessing the Dissipation of a Value Flow
  2. Determining Market Need for the Dissipating Value Flow
  3. Originating a Sustainable Business Model
  4. Establishing Brand and Product/Service Appeal
  5. Business Presentation & Effective Delivery Control


There are five disciplines (areas of specialisation) in the BCom degree. From second year, the student will pursue two disciplines according to their aptitude and by third year, the student would major in one of those disciplines:

  • Business Leadership
  • Marketing & Sales
  • Finance
  • Management & Operations
  • Digital Technology


First Year

Semester 1: Project teams that function like companies, will develop a digital business idea for the media industry in the South African market. This will include the design of an online application or website that will host media, such as short films, podcasts or webisodes. 

Semester 2: Project teams will develop a digital business idea for the South African music industry using virtual reality. This will include the design of an online application or website that will host music content on a virtual reality platform. 


Second Year

Semester 1: Project teams that function like companies, will develop & monetise a digital business idea in the Fin-Tech space. This will include the design of an online application or platform that will enable customers to perform financial digital transactions in innovative ways. 

Semester 2: Project teams will develop & monetise a digital business idea that will use Virtual reality or Augmented reality. This will include the design of an online application or platform that will enable your team to provide a variety of cutting edge services or products.


Third Year 

Semester 1: Project teams that function like companies, will visualise the world in 2030 and create an idea for a digital business that will be viable in that environment. 

Semester 2: Project teams will isolate an aspect of the 2030 future business that can be implemented immediately with the aim of long term exponential growth. 

Students will pitch & refine their business model through prototyping a monetise-able product, with the mentorship of industry experts. They will run aspects of the business for a term with the intent to launch a lean start-up entrepreneurial business into the real world.   


Where can I get a copy of the The AFDA School of Business Innovation and Technology Prospectus?

Download the AFDA prospectus from the link provided on this page.

How does The AFDA School of Business Innovation and Technology BCom differ to a BCOM type degree at other Universities?

Our BCom degree has a number of elements that are similar to a traditional commerce degree in order to ensure its underlying credibility. However it is unique in that it focuses on opportunities for meaningful project-based learning as a team where entrepreneurial strategies are applied to real digital outcomes through prototyping for testing and greater probability of release to the marketplace.

The AFDA School of Business Innovation  & Technology pedagogic approach utilises a number of highly successful and progressive learning strategies which include:

  1. Individual & integrated outcomes
  2. Vocational specialisation and collaboration
  3. Market-related outcomes and assessment
  4. Goal and challenge based learning

What companies will recognise the BCom degree? Where will I work?

All companies in the new economy will be looking for people ready to face the revolution with imagination, creativity and innovation. But more importantly, the BCom is designed to encourage graduates to create their own products, services, technology and companies.

What is the duration of the BCom course?

The Bachelor of Commerce degree is a 3 year full-time course which will run alongside AFDA’s other undergraduate degrees.

Will there be exams in The AFDA School of Business and Innovation programmes?

The Bachelor of Commerce in Business Innovation  (BCom) has an outcomes-based learning process and assessments. There are no written exams.


Study this course at these campuses

Johannesburg, Cape Town, Port Elizabeth

Course type

Undergraduate Degrees


3 years, Full Time

2020 FEES request information apply now


  • To graduate with an accredited and registered degree or higher certificate

  • To be part of an internationally recognized education institution

  • To be empowered with competitive, professional and innovative skills

  • To become part of a network of highly talented artists, entrepreneurs & practitioners

  • To contribute to nation-building by growing the creative economy


Students who Graduated with this Degree

Glen Hurd




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AFDA is registered as the South African School of Motion Picture Medium and Live Performance, and is a private higher education institution which offers higher certificate and degree programmes. It is registered with the Department of Higher Education and Training (DHET) as a private higher education institution under the the Higher Education Act, 1997. Registration certificate no. 2001/HE07/012. Our programmes are accredited and we participate productively in the ongoing reaccreditation and quality assurance processes of the Council on Higher Education (CHE) and the South African Qualifications Authority (SAQA) to ensure the quality of our programmes.
Disclaimer: AFDA reserves the rights to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.