AFDA’s approach to learning

AFDA has developed a blended learning and assessment approach utilizing a number of progressive pedagogic approaches which include the following: socialised learning through collaborative and specialized learning, integrated vocational learning, outcomes based learning, proximate and scaffold learning, narrow focused action research and market related learning.

The results of this intensive and rigorous training speaks for itself, with AFDA graduates pervading the feature film, commercials, television and online production sector in South Africa, the continent and elsewhere.

Narrative, story and ideas are the biggest and most precious commodity in the entertainment industry by far. And like anything that is precious, it is a scarce and sought after commodity throughout the world. This scarcity has been amplified in our current knowledge economy where access to information is readily available.

Nevertheless, AFDA has developed a unique methodology for training narrative structure, relevant concept and emotional concept for aspiring writer-directors. AFDA has an incredible pull through of students into the industry at all levels in the sector and its associated sectors. Essentially, AFDA graduates are trained to be entrepreneurs, to be responsible for their own careers, to optimise the large national network of AFDA graduates country wide, to create their own work, companies and services, to find work, to climb the industry ladder, to be grateful for the work that you get, to be ambitious but to remain humble, and to live each day as if your last, and learn each day as if your first.

The core course is designed to provide learners with a collaborative framework for developing novel concepts and realising original, market-related entertainment content. The core course consists of five integrated components:

Narrative studies provide the framework to conceptualize and create stories that are relevant to their intended market.


Empowers students to create novel, engaging and extraordinary characters who elicit the desired response from the audience.


Provides the necessary background in the history, media theory and techniques of cinema and television.


Provides the learner with the necessary art appreciation, aesthetic tools and understanding of visual and sonic trends.


The knowledge and research methodologies required understanding potential audiences and their entertainment needs.

AFDA is the South African School of Motion Picture Medium and Live Performance, and is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration certificate no. 2001/HE07/012.

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